Friday, April 4, 2008
Sunday, March 30, 2008
Global Resorts Network Conference Call Schedule
DIAL: 1-641-594-7000 Pin: 1036216#
- Monday - Friday 2pm EST - Lunchtime Business Overview (Money Call)
RECORDED CALLS: Please update your marketing materials with the new hotline numbers for the recordings below. Anyone calling the old numbers will hear a recording that refers them to the new number for about the next 30 days.
3 Minute Sizzle Message 712-338-7911
Travel Membership Testimonials 712-338-7906
Recording of Live Conference Call 712-338-7915
Interview with Chuck Tomlin regarding the Membership benefits 712-338-7903
Q&A Conference Calls 712-338-7901
Training Calls with Tom and T.J. Poulton 712-338-7909
Special Calls Recorded - Jeffery Combs, Stan Billue etc 712-338-7904
Tuesday night generic marketing training calls 712-338-7910
22601 N. 17th Ave. Suite 230
Phoenix , AZ 85027
global resorts network
Sunday, March 23, 2008
Invest in your Health to Increase Productivity
By Kevin Reinert on 25 Jan 2008 at 03:03 pm
If you’re like most professional salespeople, you have more than enough on your plate to keep you busy. When you’re not prospecting, you should be selling, and when you’re not selling you ought to be prospecting. Sounds simple, doesn’t it?
However, I contend there’s an additional activity you can engage in that will do wonders for both your prospecting and selling activities – physical exercise! Professional selling is challenging, mentally and physically. Long workdays, difficult travel conditions, and the stress of trying to keep existing customers happy while continuing to build a bigger book of business can take their collective toll on your health. And because your work schedule is so full, it’s easy to justify not exercising on a regular basis.
Nevertheless, being physically fit will make you a better salesperson. How? Besides the opportunity to shed some extra pounds accumulated from those lunches with clients, exercise is a great stress reliever. It also helps you to sleep better, feel stronger, and build your endurance for the selling challenges that lie ahead. Just how much exercise do you need? That varies from person to person, but rule-of-thumb says at least 30 minutes a day, three times a week, at a minimum. However, if you’re not currently exercising on a regular basis, check with your doctor first before beginning any aerobic training program.
Remember, professional selling is a lot more than a 100-yard sprint; it’s more like a 26-mile marathon that requires a steady pace and the endurance to go the distance. Be sure to set aside time on your calendar for those regular workouts – treat them like important appointments – the kind you hate to break.
Thursday, March 13, 2008
Personal Branding
Here is an excellent example of personal branding by Michael Klerck in Cape Town, SA. Excellent work, Mike!
Tuesday, March 11, 2008
GRN Affiliate Update - Record Call Numbers
- 3 Minute Sizzle Message 712-338-7911
- Travel Membership Testimonials 712-338-7906
- Recording of Live Conference Call 712-338-7915
- Interview with Chuck Tomlin regarding the Membership benefits 712-338-7903
- Q&A Conference Calls 712-338-7901
- Training Calls with Tom and T.J. Poulton 712-338-7909
- Special Calls Recorded - Jeffery Combs, Stan Billue etc 712-338-7904
- Tuesday night generic marketing training calls 712-338-7910
22601 N. 17th Ave. Suite 230
Phoenix , AZ 85027
Monday, March 10, 2008
Sales Success through Self Branding
I do admit it is unusual for someone who sells for a company to establish and promote their personal brand identity. (Many senior executives do: Welch, Bossidy, Jobs, et. al.) However, for some sales pros I coach, having a personal brand identity has enabled them to continue exceeding quota even as some of their customers have tightened up their spending and their competitors are dropping like flies.
One winner has branded himself as a high-integrity problem solver. Among the tactics he employs to maintain his brand is this: At the end of the first meeting with an executive-level prospect, he leaves them with a high-quality folder of testimonials written by different people from a broad sampling of customers attesting to his integrity, ability to provide solutions for their business opportunities and challenges, and statements that he regularly puts their interests above his own. What does that do for him? It equates his name with credibility--that elusive product of integrity and competence. And it leaves an impression.
Company brand is not enough
There is another rep I know who also brands himself. His company has its own brand identity. They have a good product and a good reputation, but they have literally dozens of competitors. So this sales professional has figured out that his company and product can't do the whole job for him. For him to be successful he had to personally brand himself.
He sells to manufacturers within a geographic territory and let me tell you, he owns that territory. His name is known by at least one person in half the manufacturing companies in that area, and that's not by chance. While his company promotes themselves, he promotes himself.
Don't get me wrong, it's not done in a way that at all conflicts with the efforts of his company, in fact, it totally compliments it. He is known as the source of information, insight, experience and a broker of that information.
He doesn't nearly know the answers to all the questions that are posed to him, but he knows where to find them. He's branded himself as the GoTo person. He puts himself in the middle of the action and as a result, his customers and prospects go to him for answers, opinion, guidance and his products.
Here's what he does
His appetite for information is huge and his attention to detail even greater. He does all the Sales 101 stuff, like never forgetting a customer's birthday or congratulating them on good news. But he carries that practice much further. He tells me his customers feel he is ever-present.
The product he sells is secondary. Important, but not that important. He's not a product expert, but is an expert in how his company's product helps his customer's top and bottom lines. He can quote the numbers. Produce the ROIs. Need tech specs? He's got lots of people in his company who will jump at the chance to work with him. (He shares the credit. He leads. He wins. And people follow winners--winner is a powerful brand!)
A starting point
Before you go any further, you'll need to assemble the key components that will constitute your personal brand. Here are some questions:
- What are your key strengths that will be the foundation of your brand? Knowledge, a network, analytical capabilities, integrity, leadership qualities?
- Who is the target for your brand? What market segment(s) and what constituencies within those companies?
- What value will your potential customer see in your brand? If your customers aren't buying what you are selling, it's all a waste of time.
- What branding has your company done? Remember, you want to complement, not conflict with their brand.
You'll need a defining statement. It states what you do, your value and what makes you different.
Yours will likely not mention your company. Here is an example:
"I assist government IT managers in getting their software development projects completed on time and on budget."
And of course, you'll want to use that defining statement.
- In your email "signature" above your company name
- When someone asks you what you do or what role you play in your company
- When you introduce yourself in a selling situation. (Think about the difference between, "I'm Dave Stein with The Stein Advantage," and, "I'm Dave Stein. I coach companies to win in highly competitive sales environments.")
- In letters you write to customers and prospects.
Consider taking some or all of these actions to build and maintain your brand:
- Send your customers and prospects your own monthly e-mail update. Simple, short and laden with value. A few links to articles. Your brief analysis. Remember, it comes from you, not your company. And remember to put your defining statement in your signature.
- Don't miss an industry event or association meeting. That's where you get to promote your personal brand. And please, have a plan for "working the event."
- Attend security and industry analyst events as well if the industry into which you sell has them. That's where the CFOs and CEOs present and can be approached. Know who is going to present and when.
- Regularly invite two or three different customers to dinner. A mini-users group meeting. Not fancy, but potent. Be prepared with one or two relevant and hot issues promoting interaction.
- Occasionally get customers together who have the potential of doing business together. If a deal is struck, you can't be compensated, but you can reach new levels of customer loyalty.
- Have a customer version of your resume--a narrative bio. It shows the projects, companies and people with whom you were involved. It lists your educational background and the associations where you been a member and have served. Don't include what isn't relevant. Show the value you deliver. Highlight your brand. Powerful.
- When it's appropriate after a meeting, write your home phone number on your business card before handing it to an executive. You'll rarely get a call at home, but providing your number sends a strong message.
One of the benefits of personal branding is that it comes with you if you change companies. If you brand yourself successfully, your competitors will know who you are. So will recruiters. So will potential customers in your geography and target market segment. I'm not suggesting that you brand yourself for the purpose of finding a better job, but it certainly makes things easier if that situation arises.
If you do build brand identity equating yourself with what is valuable to buyers in your marketplace, you'll build credibility, differentiate yourself and you'll sell a lot more.
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Dave Stein is the President & Founder of The Stein Advantage, Inc., which offers companies diagnostic and remedial expertise to hire top sales professionals, better position themselves in the eyes of industry analysts, overcome tough competitors, motivate their sales forces, and refocus their selling efforts to achieve new levels of credibility and differentiation with higher-level executives to whom they are selling. Dave's unique skills in competitive sales strategies and political positioning combined with the success he has brought to his clients make Dave much in demand as a speaker, author, consultant, coach, and trainer. His Amazon bestseller How Winners Sell is now in its Second Edition. For more information, visit How Winners Sell.
Thursday, January 24, 2008
New Global Resorts Network Lead Source
Tuesday, January 15, 2008
How to Succeed as a Global Resorts Network Affiliate
- Ask your prospect to read everything at our website, http://yourvacationbusiness.com/. It may seem shocking, but some people don't know that you can click on a link to get to another part of your website, so tell them to click around. Ask them to watch and listen to the videos and audios, and to do the same with the first email that the system sends out.
- Invite your prospect to the next conference call as well as the the next webinar. Encourage them to participate in both by asking questions.
- Ask them to join our team.
Repeat 1-3 with each new prospect. Retail customers do not need to attend the conference call. They only need the webinar unless they decide they'd like to become affiliates.
Let's rock!
Sunday, January 13, 2008
Making Your Resource Box Work
I see many free reprint articles where the author is missing out on countless high quality visitors simply because their resource box at the end of the article is not constructed effectively. This article will give you three main check points to ensure your resource box is always working to its maximum efficiency.
1. Ask Them To Click.
Seems very simple doesn't it? But it really is that simple. Unless you ask the reader to click on the link you have presented to them, they often just won't.
Of course you don't need to use language as direct as 'Click here' as this can often put the reader on the defensive whereas you are looking for a cooperative mindset where they click through because they want to. You can do it in a very subtle way, while still guiding the reader into clicking the link.
In fact, you have to tell them exactly why they should click the link.
For example, I often use an arrow before the link ("=>"), and use phrases such as "For further information, go to ...", or "Find out why ... at ...".
To illustrate the point, the following resource box offers no incentive whatsoever for the reader to click the link:
"Steve Shaw develops systems and software to help you succeed in your online business. [link here]"
By editing it in a simple way you can significantly increase the number of click-throughs:
"Steve Shaw develops systems and software to help you succeed in your online business. Find out more about how to publish articles for profit online with his popular free ecourse, available at: =>
[link here]"
You can see immediately that you would be far more likely to click the link in the second version of the resource box. Why?
- You can find out more about a topic you are interested in. - It's 'popular', which plays on the herd instinct. - It's free - you are not expected to commit to or pay anything.
So, three reasons why you would be more likely to click through on the link.
2. Relate it to the article.
I see many resource boxes that bear little relation to the content of the article, and unfortunately for the author, they are not going to maximize their results from the time they spent writing the article.
The content of the article is what attracts readers to it, i.e. you have a targeted readership based on it's content. The resource box should then play to this interest in order to encourage them to click through on the link. Otherwise, you lose the interest of the readership - they may have enjoyed your article, but you get nothing back in return.
This means in turn that the content of your article should relate to the content of the web site that you want to link to in the resource box.
As a simple example, if you write an article on fishing, the readers of the article will quite obviously be highly targeted for fishing. If your resource box then asks you to click through to a site about stamp collecting, you're playing on a chance that those interested in fishing will also be interested in stamp collecting, and you can bet it will be a very small minority.
You needed to write about stamp collecting in the first place so that the resource box was relevant.
You also need to relate the resource box directly to the content of the article, so that clicking through is a natural follow on to the content of the article. So use phrases such as "For more information", "To find out more", and so on.
3. Use A Single Link.
Too many authors use more than one link in the resource box, and this simply dilutes the effectiveness of having a single link. You don't have the space in a resource box to provide encouragement to the reader to click through on more than one link, and by providing more than one you can simply confuse the reader, i.e. there is no natural follow-on link to click after reading the article, so they will often not click at all and go elsewhere.
Many authors simply list two or three links in the resource box, which I consider a fairly pointless exercise.
Instead, stick to one, and focus all your efforts towards encouraging the reader to click this link. For maximum effectiveness, avoid hyped up or promotional language; just offer them further information that will be of interest to them.
Of course you can see below my own example of a resource box that utilizes all three points above. And by asking visitors to sign up to an email list, I don't just get a single click-through and then lose the visitor for ever, but build up the repeat visitors that are the life blood of any business.
Steve Shaw develops systems and software to help you succeed in your online business. Find out more about how to publish articles for profit online with his popular free ecourse, available at: => http://www.takanomi.com/publish-articles.php
Tuesday, January 8, 2008
Joe Gibbs Resigns as Coach of Washington Redskins
The Redskins said in a statement that Gibbs will remain part of the Redskins family and serve as a special adviser to owner Dan Snyder. Gibbs will discuss his decision at a 3 p.m. ET news conference at Redskins Park.
The Redskins will begin a search for a new coach immediately. Among the certain candidates are two former head coaches on Gibbs' staff, Gregg Williams and Al Saunders.
Gibbs went 31-36, including 1-2 in the playoffs, after emerging from NFL retirement and his NASCAR career to sign a five-year, US$27.5-million contract in 2004.
He had always maintained that he intended to fulfill the contract, but the 67-year-old coach wavered from that stance Monday when asked if he would return for the final year of his deal.
Gibbs' resignation brings an apparent end to a Hall of Fame career in which he twice raised the Redskins from mediocrity into a playoff team, although he failed in his goal of bringing the team back to the Super Bowl during his second stint in Washington. Gibbs won three NFL titles during his first tenure from 1981-92; the second time around he took the team to the postseason in two of his four seasons.
Gibbs' resignation comes after one of the best coaching performances of his career, his leadership helping the Redskins focus after the death of safety Sean Taylor on Nov. 27. Washington won its final four regular season games after Taylor's funeral, going from 5-7 to 9-7 to claim the final playoff berth in the NFC.
The emotional run ended Saturday, when the Redskins lost 35-14 at Seattle in the wild-card playoffs.
"It was the toughest (season) for me," Gibbs said Monday. "When you go through a season like that, for a while it's kind of hard to re-grasp reality."
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Thanks for the good times, Joe! If you're going to the Super Bowl in Phoenix, use your GRN membership to book a really nice resort. My personal favorite is the Legacy Golf Resort in Phoenix. As a GRN member, you will only pay $298 to $799 for the entire week. Yes!! Just say NO to the overpriced Super Bowl hotel and resort rush. Go to http://globalresortsregistry.com, and use login: vacation, password: lookfor. Check out what we have near Phoenix, and pack your bags!
Antony
http://discountluxuryresorts.biz/
Monday, December 24, 2007
Global Resorts Network Frequently Asked Questions
Sunday, December 16, 2007
The Busy Home Based Business Opportunity Season Is Here
Tuesday, December 11, 2007
New GRN Distributor from Sunny SA
Wednesday, December 5, 2007
Internet Infomercials
Sunday, December 2, 2007
Home Based Franchise Opportunity
Bookmark this blog post, read through everything first, and then come back to click on the links. This post is really not long at all. I just want you to get as much as you can out of these steps. You can develop these steps into a complete business plan if you would like and improve them wherever you see fit. I'll even show you how to get low cost funding for this project at the end of this post.
Step 1:
Find out about about the advantages of our discount travel and luxury resort membership at YourHomeBasedTravelBusiness.com. Get on our next conference call to find how we operate, and afterwards give me a call with any additional questions. Once you decide to join the business, you can get a website just like this with your own domain. Choose a domain that is easy to remember and catchy. For example, I also own the domain DiscountLuxuryResorts.biz to let people know exactly what my website is for.
When you join the business you will also receive a corporate website, which looks like this: BetterThanTimeshares.net. I use this site for product specific advertising. Again, choose a domain that is catchy and easy to remember.
Step 2:
Become familiar with the stock footage (or available videos) at SpotRunner.com. These folks have excellent television quality footage related to travel, which you can use for the business opportunity, product sales, or both. You should also become familiar with the time slots available in your area, and the channels that you would like to target. The obvious favorite is the Travel Channel.
Once you join the business and narrow down your video search, send the video and your proposed narrative to GRN support for their OK. They are very fast in responding, because they want you to sell a gazillion memberships.
Step 3:
Get a high quality voice mail system. Your television spot is going to tell potential customers to visit your website or to pick up the phone and call you. And guess what? That's what they'll do! For that reason it is always best to direct customers to your website vs. your phone number. Why? Because you want them to know as much as possible before they call you. Additionally, your phone number is going to be on your website, so folks that really want to speak with you will pick up the phone and call.
When potential customers call in, you want your outgoing voice mail message to briefly explain the payment options, and to offer them more information by visiting your website. At the beginning and end of the message, make sure that you state that they can leave a detailed voice mail message for you, and that you will call them back. For example, my opening line is "Before you leave a message, here is a little information that may be useful for you".
You can listen to my full outgoing message (it's really pretty simple) by calling the number at either of my websites.
To kick it up a notch, go to Google and do a search on 'virtual receptionist' and buy one. This technology rocks!
If you have a call center or professional sales team, then of course, this kind of voice mail setup may not be necessary.
Step 4:
Follow up with your prospects, and ask them for the sale. Not everyone will buy on their very first exposure to our travel membership, so here's a little help. If you are using a website like mine at DiscountLuxuryResorts.biz, the system will automatically send professionally written and formatted email responses to people that request more information from your site. This is a very powerful and time saving feature. Right now this site only features the business opportunity, but will soon have a very similar presentation that is product specific.
Step 5:
Fund your business from your existing assets or use Prosper.com. I really like this group. They are the ebay of personal lending. Click on person to person lending to read my blog post regarding their community.
Conclusion
Our timeshare alternative really is gaining a lot of traction in the travel industry. Timeshare sales professionals that join the business always say the same thing: "It seems to good to be true." But they soon find out that it really is true.
The best way to get the most out of this business is to book a vacation for yourself. Why? Because once you stay at a luxury resort for only $298 per week, you're bound to tell people about it. You know how travelers love talking about booking vacations and the expenses involved, and you will have the best story ever. Why not get started today?
Antony Mosley
http://yourhomebasedtravelbusiness.com/